This is an open framework for the web that enables Real-Time Communication (RTC) capabilities in the browser that is generating a lot of industry talk — and for good reason. WebRTC has the potential to transform the way you communicate by enabling Voice, Video, collaborative sessions, and other real‐time communications from any device that supports a standard web browser. With no plug‐ins and downloads for client software, WebRTC promises to open up real‐time communications to a whole new world of possibilities.  Despite its enormous potential, it still in its relative infancy. Industry players from standards organizations to commercial web browser vendors are still deciding how best to implement the platform for the whole world, even as enterprises and service providers decide when and where this technology will have the most value for their customers. Most would agree that this technology may be or is a game‐changer for its capability to deliver high‐quality, low‐cost, ubiquitous communications. WebRTC is a major step toward what is called “contextual communications,” moving voice and video from generic, standalone “calls” to events that are embedded into websites and mobile apps. While it is good to have the ubiquitous phone or a videoconference system as a “jack‐of‐all‐trades,” there are many instances where we could benefit from combining a conversation with the web. WebRTC capabilities are vast like for example, imagine directly conducting a recruitment video‐interview “inside” an HR application, with recordings made securely‐available for everyone in the hiring process to view later. Perhaps a remote telemedicine call could allow a doctor to both speak to the patient and simultaneously browse a website showing health and nutrition advice. An existing contact center might wish to add a special “video concierge” service for its premier customers, starting with just a few agents but perhaps expanding over time. It is the diversity of use‐cases that makes WebRTC so powerful — it can enhance or extend current systems owned by businesses or telco’s, or allow entirely new services and platforms to be created. The above capabilities make WebRTC technology to be used across different business models of B2B, B2C, C2B, and C2C in mobile and web application when looking at the Customer Centrism of the marketing mix to push products and services uptake in the market place, WebRTC components are generally implemented in the browser and can be accessed through JavaScript API which enables developers to easily implement their own Real-Time Communication web apps with efforts being standardized on an API level at the W3C and at the protocol level at the IETF. Here are some of the popular applications that incorporate WebRTC technology:

1. Customer service and support: Intuitive Solutions, Just Eat, O2, Vacasa Rentals
2. Enterprise communications: appear.in, Amazon Chime, Slack, Upwork
3. Webinars: Crowdcast, WebinarJam
4. Healthcare: Regroup Therapy
5. Education: ProctorExam, Vedant
6. Social: Google Meet and Google Hangouts, Facebook Messenger, Houseparty, Snapchat, WhatsApp web client

With this technology gaining ground across the software industry, Ngamia Apps developers have embraced it and will be implementing it to help support our customer base in matters of communication.