Building Brand through 4C’s

The 4P’s – Product, Price, Place, Promotion are marketing matrix which is product-focused as opposed to being customer-centric as in the 4C’s Many business outfits endeavor to be customer-centric, an approach that enables them to provide a positive experience that would help gain customer base, maintain competitive advantage, and drive profit margins through the 4C’s […]
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Smart Technology and Transport

Most of us have been in situations where we needed to deliver products, are stranded in the middle of the road and needing towing services, moving houses, or just needing emergency services.  Accessing these reliable services has been a challenge especially reliable ones because we have to either go through brokerage systems or know people […]
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