Impact of Corporate Branding

Are you a multinational outfit like the Coca Cola, Cadbury, Microsoft, Apple, Luxury Vehicle Manufacturers? A small Business Enterprise or a Freelancer? Whichever the case, your reputation is important especially when it comes to corporate branding which will drive the company mission, and culture to achieve and realize its vision.   What Is A Brand […]
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Market Penetration Strategies

Once a new company makes an entry into the market, it strives for space and penetration with an aim of launching a product so as to gain market share.  A company that is trying to adopt a growth strategy of market penetration must always remember to implement plans and tactics to challenge competition to boost sales.  Some golden rules apply like , who is the competition? What they […]
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